全球健腦食品市場的成長

在NutraIngredients第一篇腦部認知健康系列的文章中，分析了食品和原料在全球的領導類別。

腦部認知健康的類別是由食品、 飲品或營養補給品所組成的，具有改善心理健康，提高記憶力表現還有抑鬱的功能。再更進一步的益處包括: 提高認知能力

保護腦部損傷、抗老化(如: 記憶力衰退或癡呆症)，對抗憂鬱症、還有注意力集中問題，幫助放鬆，甚至降低攻擊性的行為。

健腦原料

由專業的市場分析公司(如Euromonitor, Datamonitor and Frost & Sullivan)所收集的資料中指出了類別中的關鍵成分。其中包括了(但不是只限於)以下的成分，並同時具有多方面的功能:

• Omega-3, 銀杏葉, 人蔘 (加強記憶力)
• 輔酶Q10 (減緩帕金森氏症)
• 磷脂質(Phospolipids) : 磷脂醯膽鹼(Phosphatidyl choline) 和磷酯酰絲氨酸(phosphatidyl serine) – 例 : 對抗癡呆症, 認知力的降低
• 金絲桃草(St John’s wort), 大豆卵磷脂 (對抗憂鬱症)
• Omega-3, PS (磷酯酰絲氨酸), GABA(γ-氨基丁酸), 肌酸(creatine )(腦部功能)
• 綠茶, 色胺酸(tryptophan), GABA(γ-氨基丁酸), 銀杏葉 (情緒)
• 瓜拿納, 咖啡因, 人蔘 (增加體力)

根據Euromonitor，日本擁有目前最大的健腦市場。歐洲和亞洲也提供良好的發展前景，但消費者僅對有科學研究證明的產品感興趣。美國市場則是消費者對市場變得越來越有興趣。

Markets: Leaders in global brain food sales

In the first of a series of articles on cognitive health, NutraIngredients examines the global market for food and ingredients leading the category.

The cognitive health category is made up of foods, beverages or dietary supplements that help boost mental health, improve mental performance and uplift mood. More specific benefits include: Enhancing cognitive ability, protecting the brain from damage, fighting the effects of aging (such as memory loss or dementia), addressing depression, and concentration problems, aiding in relaxation, and even helping to reduce aggressive behavior.

“Despite the need for further research in this area, the cognitive functional category is set to become one of the hottest areas in the industry,” wrote market analyst Euromonitor International in a comment article last year.

Ingredients for brain health

Data pooled from market analysts including Euromonitor, Datamonitor and Frost & Sullivan identify a number of key ingredients in the category. These include but are not limited to the following ingredients, which often have multiple functions:

• Omega-3, ginko biloba, ginseng (improved memory)
• CoQ10 (slows Parkinson’s disease)
• Phospolipids: Phosphatidyl choline and phosphatidyl serine – e.g. soy lecithin (fight dementia, cognitive decline)
• St John’s wort, soy lecithin (combat depression)
• Omega-3, PS (phosphatidylserine), Gaba, creatine (brain function)
• Green tea, tryptophan, Gaba, ginko biloba (mood)
• Guarana, caffeine, ginseng (energy boosting)

Increasing global sales

In 2007, Euromonitor estimated the global market for fish oils – one of the main sources of omega-3 – at $2bn, a 112 percent increase on 2002. Fish oil sales are predicted to reach $2.5bn by 2012.

Global sales of CoQ10 reached $772m in 2007, an increase of 180 percent since 2002. Sales of Ginseng reached $1.1bn in 2007, up from $644m in 2002, with Asia Pacific accounting for 66 percent of the global market. Sales of St John’s wort increased 11 percent from 2002 to reach $210m in 2007.

Ginko biloba recorded $663m in sales in 2007, an increase of 40 percent since 2002, and expected to reach $800m by 2012. Western Europe and Asia Pacific lead the market, with a 34 and 28 percent share respectively.

Supplements lead – but for how long?

Functional ingredients posing taste challenges?

According to Frost & Sullivan, dietary supplements are leading the way in the cognitive health market – and Euromonitor confirms that supplements are “increasingly garnering favor with consumers”.

However, according to Mintel’s Global New Products Database (GNPD), there have been no new launches of dietary supplements claiming to benefit the brain and nervous system in 2008 or 2009 to date.

In the food and beverage category, GNPD tracked 276 new cognitive health products launched globally in 2008, and 388 new products in 2009 to date. Europe and the US accounted for 45 and 56 new products respectively in 2008, and 44 each in 2009.

This compares to 15 products launched globally in 2003, with only 6 products launched in Europe and 2 in the US during that year.

Mintel’s statistics reveal that there have been more global food launches compared to beverage launches (200 vs. 76 respectively in 2008). However, Euromonitor says the market is currently focused on drinks.

“Leading beverage areas are teas and infusions, water-based drinks and energy drinks. In the dairy segment, omega-3 fortified yoghurts, milk and drinking yoghurts dominate,” it said.

“However, nearly all product categories have seen launches of products with mental function claims, including ice cream and confectionery (chocolate rich in omega-3 and B vitamins).”

Euromonitor splits the market up into three main areas: Brain function, energy boosting and mood.

Japan ahead

According to Euromonitor, Japan is “by far” the biggest market for brain food. Europe and Asia also offer good prospects, it said, but consumers are only interested in the products if they are based on scientific findings.

The US market is “further behind”, but consumers there are “becoming increasingly interested”.

The NutraIngredients cognitive health series examines the market, supply, science and regulation behind the category. For more articles in the series, click here .

資料來源：

生資有限公司摘譯/ Amy